Friday, February 22, 2008

feel good friday

You may remember the OLPC ad I designed to run on reddit last December during their Give One Get One campaign. If not, here's something to jog your memory:

The ad did pretty well:
299K Impressions
1200 clicks
.4% click thru rate
Hopefully every single one of those 1200 clickers were so compelled by the gleeful alien that they bought & donated a laptop for the campaign. Unfortunately, we don't have accurate metrics on that.

All in all, the Give One Get One campaign raised over $35 million and over 100,000 laptops are on their way to kids in poor countries.

And here's a heartening article on the effect these laptops had on a Peruvian village. Good thing we're finally translating reddit's UI...