bringing change - technological, that is - to the white house

N'Gai Croal, who so graciously took some great photos of the breadpig band during our SpikeTV shoot, recently interviewed me for a piece, All the President's Tweets, about how Obama ought to bring technology to the White House.

If there is a chance to really change WhiteHouse.gov, elder statesman Jeff Jarvis and I daydreamed about how technology could help the Obama administration better work for us, since we are after all, its boss.

[...] it's a sentiment echoed even more concretely by Ohanian. "Lots of data comes out of government; we don't all want to have to slog through it, but computers can," he says. "So if they can make that data available in accessible formats—data that belongs to us as taxpaying citizens—that could be great." He cites "Web 2.0 mashups," like Google Maps with housing values or crime statistics overlaid on them, as an example of the kinds of creative ways that government-assembled data could be reused if provided in XML (extensible markup language) formats, which define the content of a document separately from its formatting precisely so that it can be repurposed in other applications.

And if anyone from the White House is reading this, that means no more PDFs, whose contents aren't easily searched or extracted for further use. Says Ohanian: "PDFs are the bane of my existence—they aren't much more of a favor than having a printed document."

Fortunately, every indication we've gotten from the Obama team since they went online for his campaign is that they're absolutely capable and willing to get this kind of technological change done. The task they're facing, and all the obstacles in their way, are largely the result of legacy. It's a shame it has to be backwards-compatible. It's a pity we didn't have all this technology (or some incredible foresight) when the British burnt down the White House, as we could have rebuilt it with this kind of transparency in mind.

The kind that present technology facilitates with ease.

As for Ohanian, what he hopes to see after a four- or eight-year Obama presidency is for Whitehouse.gov to become a useful tool. "I've never had a reason to go to Whitehouse.gov before. So if it becomes a usable tool for citizens, that will be an accomplishment, because it means that the tech has been put to good use." That's a lot to place on a single URL. Let's hope that Obama & Co. are up to the task.

It's true, the closest I'd ever gotten to WhiteHouse.gov was when I'd trick friends into visiting WhiteHouse.com (formerly a NSFW site). I look forward to the day when the .gov is a regular destination.

online technology and the white house - together at last!

A little while ago, I had a nice phone interview with the National Journal about the role of technology within the Obama White House. My synthesized thoughts follow those of Lawrence Lessig, a humbling position indeed.

Alexis Ohanian is one of the founders of the popular site Reddit.com, which launched in 2005 and is used by thousands to rank which news stories appear on the site's home page. Based on what he's seen with Reddit, he said, most Americans won't bother going to a site to rank projects to fund, and of those people who do visit, most won't contribute a vote. What will remain, he hopes, are people who consider themselves informed enough to cast a vote. For his part, Ohanian takes transparency a step further, dreaming of a day when the Internal Revenue Service lets Americans log in to see how their individual tax dollars are being spent and then lets them redirect their money.

Reading it this way, I felt compelled to clarify what appears to be a rather bleak forecast for participation.

Based on what he's seen with Reddit, he said, most Americans won't bother going to a site to rank projects to fund, and of those people who do visit, most won't contribute a vote.

My belief that most Americans wouldn't bother going is a combination of apathy (something I believe these technologies would ameliorate) and that the majority of reddit traffic is not logged in -- and thus non-voting.

That said, the motivations for visiting reddit.com and this policy site are quite different. The majority of redditors just want to be informed or entertained and needn't affect the rankings. Whereas I'd envision a significant portion of traffic to this site would be visitors arriving to make an impact. And you can be sure a number will be driven by email blasts from interest groups.

Ultimately, the more transparency that can be brought to the process, the better. Lessig is right to point out that replacing the decision-making process with ill-informed citizens would have a negative impact. But this technology can be just the thing to make citizens better informed about their government. If we can get up to the minute stock quotes and news about Apple, we ought to demand (and get) the same from our representatives.

After all, we're paying for them -- let's get our money's worth.