The infamous Pepsi PDF could have just been a marketing ruse, but it was nonetheless leaked on reddit and we found our alien as the source for a number of mainstream media outlets.
It made headlines in the Telegraph and MediaBistro. And given all the smiley-face-to-Pepsi-logo juxtaposition, combined with all the advertising jargon, it's easy to see why this would get people talking/laughing.
I'd always dreamed of the day we'd be in the New York Post... I CAN'T HIDE HOW MUCH I LOVE THOSE ALL CAPS HEADLINES.
Friday, February 20, 2009
reddit, leaking pepsi
posted by alexis [kn0thing] at 08:21
Labels: advertising, MY CAPS LOCK IS BROKEN, paying lots of money to a marketing company means they'll do a lot of work convcining you it wasn't a waste, pepsi, rebranding things