what day of the week is it?

It’s a more difficult question than you might think.

Having spent the last week back in the “real world,” coming back to the startup lifestyle took some adjusting. Back in this aforementioned world, the week is divided into seven equal units commonly referred to as “days.” They’ve been given names and our society has conferred unique distinctions on each of them – from “hump day” (a major misnomer) to “Friday” (marking the end of the traditional workweek, many regard this day as worthy of much thanks).

Back in this world, the week is broken up into “Must-see TV Thursdays” and “Monday Night Football Mondays.” In the startup bubble, these distinctions quickly fade and days of the week become strikingly less relevant. There are of course exceptions, particularly when this “real world” collides with that of a startup; you find yourself scratching your head at this silly notion of a bank being closed on a Sunday, as if there were a day you could simply unplug your dot.com.

If it weren’t for these interactions with the outside world, days would (and usually do) simply blur into one another. Your dad shouldn’t be surprised (or concerned) when he wakes you up with a phone call at 1pm on a Tuesday and you can’t recall what day of the week it is:

“What day is it? I dunno, it’s a workday.”

“Yeah, I know Alexis, I’ve been at work for the last six hours.”

“Today’s not Sunday?”

“No, it’s Tuesday.”

“Oh.”

“You’re running a business and you don’t know what day of the week it is?”

“It’s a workday, that’s all I need to know.”