Friday, June 08, 2007

rethinking our mascot

The reddit alien didn't have to be an alien. It's a well-known fact that I appreciate the subtle eminence of the penguin, as it occasionally appears in the logo as a foil our futuristic mascot. But there is no shortage of other worthy animals -- why not consider replacement?

Yep, that's how I spent my workweek.


MONDAY: I wasn't quite sure what I wanted this to be. It's got a certain squirreliness, but might be channeling a bit of fox. This will not do.

TUESDAY: Maybe a very excited bunny? We had one of these for a pet back in college. Six guys living in a dilapidated house their senior year with a single dwarf rabbit. Let's just say that we got bored one night and our rabbit turned out to be very interested in my NERF football. That cliche about "like bunnies" -- it's true. Every word of it.

WEDNESDAY: This depiction hardly illustrates the godless and killing nature of the bear. Instead, I thought we could try something a bit more hug-inducing. If this mascot were real, it'd have hugs flowing through its veins.

THURSDAY: I've heard there are more of these than people in Newfoundland. Moose are majestic beasts. Fancying Renaissance oil painting and prone to writing literary criticism, they are also far more cultured than Bullwinkle made them out to be.

FRIDAY: At last, our search for a new logo has ended!

Thursday, June 07, 2007

huffit... really?

I thought they were kidding. Maybe it was some kind of new NYC fad -- you know, a new coke thing that'll get you even more blasted, but still get your a lighter jail sentence than the crackhead. Fancy that.

But no, it's a new social news site from the folks over at the HuffingtonPost. Admittedly, reddit has been assaulting the English language for almost two years now. But there's something about reading the "most huffed news" that makes me giggle.

Anyway, it's great to see more sites trying this format of finding and sharing new and interesting links. I just wish they hadn't called it "huffit".

From the About section:
Register or sign in below to start huffing!

Think of the children. Please.


And for those of you who think I'm just jealous because they named it after my fellow cofounder, Steve Huffman -- you're wrong.

Incidentally, if you're looking to create your own social news site, Ohanit and Ohannit.com are both available. Just a thought.

redditall.com

I finally got around to finding a shorter domain for this blog. The header is now emphasizing the "reddit all" part, as well as featuring a brilliant starburst to remind you that you've arrived at dot-com. And that I am indeed a sellout.

Some of you have also expressed concerns regarding this week's logos. If you're worried about what's been happening to our mascot, just be thankful we haven't recruited the London 2012 Olympics logo designers...

Monday, June 04, 2007

more [potential] wired propaganda

I'm afraid this one might be a bit too esoteric, since only a select few of our luckiest users have seen our 500 error. (And those who have will be quick to point out that the one pictured below isn't quite the one we've got running right now. +8 points for you, now stop hurting reddit.)

Saturday, June 02, 2007

dear rita

As much as I want to believe you're just a simple Russian girl from Cheboksary, deep down I know there's something more to you. Don't doubt for a second that you're not long brave to have written me -- even if an exact duplicate was sent 24 hours later. Like any man, I have serious attitudes in the future for creations of family. It's my duty as an American.

I'm happy to hear about your best girlfriend, she sounds like a lucky gal. It troubles me to hear that her happiness has pushed you to find itself of the satellite. Space is no place to look for love.

I suspect that you will have more luck on the Internet, but perhaps you shouldn't cast such a wide net -- so to speak. I don't mean to offend you, I just think you could afford to be a bit more... picky. You hardly know anything about me and already you address me as your new friend.

This isn't the first time you've done this, is it?

I'm worried about you, Rita. Do take care.

-Alexis

(my reply to the following email, posted in it's entirety)

I hope I'm not screwing with the mob and will end up with a hearty dose of radioactive poison in my gut.

Hi the new friend!!!
I saw your announcement on a site in the Internet. There there were many good people. I do not know why I have written to you, probably something inside has prompted me to do it.
I already during long time wanted to find to me directly people, but not from Russia. As in Russia very many bad people and are very difficult to find such person, which will serve me as a fine half.

My best girlfriend has found to itself through Internet good people.
Which has invited her in the country, and now they live together 2 months.

It also has pushed to find me to itself of the satellite .
Though I also do not believe life in it, that it is possible to find love through.
The Internet I should hope for it up to the last.

Now it - is slightly about me:
My name - Rita.
I the simple Russian girl who search for a basis
the person from abroad for serious attitudes in the future for
creations of family.
I live the Russian city Cheboksary. It - very beautiful city
In which I live.
I am long brave to write to you and have written in hope which you will write also to me
I hope for it, and I shall look forward to hearing from you.
P.S. If I though have slightly interested you, please write to me the answer
On mine E-mail: ritkasweet@yahoo.com
I shall hope, and I shall wait, that you nevertheless will answer it soon. Please try to send your message on email. As I was very bad to use the Internet.
I shall send the image in the following letter. With hope your new familiar Rita.

Friday, June 01, 2007

o'reilly and lolcode

Hopefully this new release will clear up some of the nagging issues I've had with previous editions.

Thursday, May 24, 2007

my first piece of wired propaganda

The good folks at Wired mag approved this new ad I put together to run on reddit. Now go buy a subscription :-)

Hopefully this will spawn an entire "PRINT: It's the future" campaign...

going where no dutchman has gone before

To paraphrase the immortal words of the Onion, fuck everything, we're turning our "e" on its side. That's right, a full ninety degrees of fun.

A number of our users, including one of our own (Jeremy), reported a significant increase in their enjoyment of reddit. And with no obvious side effects.

He suggested we up the ante on those Heineken brand managers (hell, they have three "e"s to tilt) and tip ours over -- make it look like it's spent a bit too much time in Amsterdam (great brewery tour, btw).

Tuesday, May 22, 2007

it's all about the slant of your "e"

I was getting throttled by Steve's sister in Wii Tennis last night, which shouldn't have surprised me. At some point the sweat on my brow began to bleed into the tears in my eyes -- I needed to pause the game.

As I dried myself off, something in the pause menu caught my attention.

It was the tilt of the "e".

(I know, this is a random screencapture of the Wii main menu, but I didn't want to go through the hassle of photographing Steve's TV. Take a look at "Disc Channel" . If you still don't believe me, go fire up your Wii -- this post will still be here, just don't play Amanda in Wii Tennis. She's brimming with bloodlust.)

That's right, Nintendo astutely designed a crooked "e" for their Wii font. This is a system they've clearly put a lot of thought into (and borrowed a few tricks from Apple along the way) but why the tilted "e"?

The only reason this even got my attention in the first place was because of a branding project I'd done in college on Heineken. Since most of us are still drinking PBR, here's the logo to jog your memory:

Somewhere in the Heineken corporate literature was a reference to these leaning "e"s. It stated (I'm paraphrasing here) that they were specially tilted to convey the brand's easy-going nature and to emphasize the fun of drinking a Heineken.

I didn't believe it when Heineken did it (I still haven't found a beer that didn't make me feel more easy-going and fun). But when Nintendo does it, I have no choice but to respect and trumpet it is an act of design genius.

Therefore, I thought it wouldn't hurt to tilt reddit's "e" for a day. Please let me know if your reddit experience has been heightened in any way.




**the Wii screencapture is not mine, I've ganked it from technabob. It's nothing personal, it just happened to be the first thing that came up on the Google image search. Hopefully they won't goatse me...

Tuesday, May 15, 2007

yaroslavl oblast, we salute you

Please don't send your halberd-wielding bears after us.

Monday, May 14, 2007

a new low: ganking content from reddit

I couldn't help myself. This is quite possibly the greatest flag ever: a godless killing machine armed with a massive axe halberd (a savvy redditor pointed out that it's actually not a massive axe -- clearly someone with some D&D experience).

This flag is apparently from the Russian province of Yaroslavl Oblast, which is known for its well-organized and well-armed bear population. It's for this very reason that I remain firmly opposed to the right to arm bears.

In case you hadn't already seen the link on reddit, I felt the need to share this. The folks over at Yard Flags certainly agree, it's #1 on their world's ten best flags.

Maybe you can find a cooler flag? Please share it in the comments. Otherwise, quake in awe before the mighty banner of Yaroslavl Oblast.

happy mother's day

For all the mommas out there. I know this is one of those Hallmark holidays, but even the alien wouldn't be here if it weren't for a mom.

Let her know how much she rocks for carrying you around roughly nine months.

Friday, May 04, 2007

mindjob and corn flakes

While eating my cereal this morning, something dawned on me:

If I have zero tolerance for intolerance, what does that make me?


It's questions like these that philosophers like Socrates undoubtedly also pondered over Special K® Red Berries. Any philsophy majors wanna rationalize this one for me?

You're all probably too stoned to bother anyway...

Wednesday, May 02, 2007

revolution? sold!

There you have it, folks. It's everything you need to know about political science:

It doesn't matter how great and equitable the ideology may seem on paper -- aliens are greedy.

Tuesday, May 01, 2007

mayday may day!

It depends on who you ask, but the first of May is a day that involves either dancing around a pole or celebrating the proles.

I didn't even know -- until I checked the above Wikipedia entry -- that this day is purportedly observed as Loyalty Day here in the USA. Granted, you can't trust anything on Wikipedia (the article also said that the number of "endangered" African elephants has actually been doubling every year) but the explanation sounded reasonable enough:
The holiday was first observed in 1921[1] as "Americanization Day,"[2] and was intended to counterbalance the celebration of the Labour Day on May Day — May 1, which was perceived as communist.

Looks like the Commie pinkos wanted to have their day for the working class (the whole thing apparently started as a pre-Christian European pagan holiday anyway). I suppose this kind of fervent nationalism was still en vogue back then, especially shortly after the first World War. Although, for a modern reader, there is something a bit unsettling about a Loyalty Day "for the reaffirmation of loyalty to the United States and for the recognition of the heritage of American freedom".

You have to wonder how many folks were still celebrating Loyalty Day on May 1st, 1930 -- after feeling the wrath of a free market.

Incidentally, this logo will have a second part tomorrow that should encompass all the lessons of an introductory poli-sci class. I suspect this series will find its way into classroom texts for generations to come.

(And yes, I know the Cyrillic is fake. I never professed to know Russian, it just looks prettier this way.)

Thursday, April 26, 2007

like youtube for text

It's become cliche, but this catchphrase probably isn't a bad one for Scribd to have -- especially considering YouTube's success. Plus, their mission sounds noble enough "create the world's largest open library of documents": +4 points for saving me the trip to Alexandria, but I think that library closed anyway.

Granted, it's got some familiar copyright-infringing issues that make it so sinfully popular (and useful!) but it's worked before. It certainly hasn't appeared to worry investors, who have reportedly made frenzied attempts to invest. And who could blame them? (Guys, I hope you at least got a lunch out of one of those VCs first). Considering all the traffic they've been getting, me thinks the VCs were dropping 'bows on one another for this investment (this has neither been confirmed nor denied).

I even got ganked on a writeup I sent out to the YC mailing list published on it -- it's quite flattering, really. Apparently a bunch of publishers don't feel the same way (or so says my editor girlfriend). You've likely heard about what it's like to date a book editor, it's all true, every Saturday night is a new adventure.

The only downside is that they're still a bit hesitant about watching their industry die away as fewer and fewer people read books. But who needs books when you can read text within text websites? (+6 points to Scribd for finally making .pdfs suck a little bit less)

Wednesday, April 25, 2007

wufoo? it builds forms -- duhh

Building forms -- even unattractive and hard-to-use ones -- is an epic pain the ass. Even I know that (my first and only attempt at writing a Lisp web app was a very broken form). Just writing the HTML for one is mind-numbing. Enter Wufoo.

Making a slick form is absurdly easy. Plus, it's got stat tracking and an activity log baked right in. They've also just turned on some mobile-friendly tools so you can keep track of activity wherever you are (+3 points for showing the OCDs some love).

And did I mention they have a mascot? And it's from the past!

Yes, it's a website with a T-rex for a mascot: +10 points for mascot and an extra +7 for the anachronism-factor.

Wufoo also apparently picked up some awards at the recent Under the Radar Conference -- undoubtedly because of their mascot choice.

*an epic tip of the hat to Matt Knox

Tuesday, April 24, 2007

octopart - if you're not omniscient, it's the only way to search for electronic parts

Seriously, this is a fantastic site. And not just because it eliminates the need for all those titanic part catalogs. Anything that's still being done with phonebook-sized tomes -- especially in the tech world -- is long overdue for an technical solution. Granted, I've never actually used Octopart, since I don't ever need to buy electronic parts (due to ogrish hands and a morbid fear of soldering irons) but Chris (KeyserSosa) Slowe has -- and says Octopart is quite useful.

But maybe the praise of an experimental atomic physicist isn't good enough for you. Sure, he's a "scientist", but what would a bona fide electrical engineer think about the site? Well, Chris happened to pass the URL along to one (I think they must all have a secret network, for breeding purposes). The EE was quite impressed with the price comparisons and the extensive results on keying in an obscure mfg number -- all this only two days after the site had launched. +10 points for impressing an engineer and a scientist in the same day.

If you've been putting off building your own LED Mooninite, the wait is over.

And when you're giving your first press conference to discuss hair (after the court hearing), consider giving a shoutout to the gradstudents who started Octopart.

PS. +6 bonus points if you can tell what kind of schematic that is in the background of the logo.

Monday, April 23, 2007

buxfer reddit? the english language is doomed

Time for another week of blatant Y Combinator startup promotion in the logo doodles. The Winter Founders wrapped up a month or so ago and I extended them the same offer I made to the Summer Founders. Not that it's likely to bring them much traffic, but along with the logo, I'd promised to write an objective, thoughtful, and hard-hitting review of their site. Here goes.

The first thing one notices about Buxfer is their fantastic choice of name (i.e., "I've got no buxfer you, Steve, please spare my kneecaps"): +10 points.

The second thing one will notice is that it's actually a pretty handy way to track one's money (+5 points). All this despite not having a mascot (sorry, -5 points).

The third thing to note is how annoying it is -- despite how grammatically correct it may be -- to keep saying "one" when you really want to just say "you".

The visualizations are very sexy: the pie charts are tasty and the line graphs come with sliders and mini-histogram. But it's not style over substance, there is quite a bit of depth behind all of it -- data visualizations that even a history major can understand and use.

+15 Bonus points (because you need them) if you've got OCD and need to keep track of everything you spend. Or if you're an accountant. Either way, Buxfer is just the thing if you're jonesin' for an amateur CPA.

Sunday, April 22, 2007

out of ideas? whip out the over-whipped web 2.0 whipping boy

This is overdue, I know, especially considering today is Earth Day.

Someone (I forget who) a long time ago (I forget when) suggested (I forget how sarcastically) that I explain the rationale behind the doodles in this blog, since I don't do much else with it.

It was another Monday and -- even after the second cup of Flavia -- the ideas weren't coming. Much easier than thinking, I decided instead to rely on a time-tested standard: picking on web 2.0 design trends.

Convenientally, it also proves that, yes, I am capable of creating a reflection in Illustrator.

Granted, the reflection is a nice start, but it needed some blue -- web 2.0 blue.

Now with starburst! The alien is clearly dismayed.

I don't know where the alien got that ray gun.

This wasn't how I'd planned on ending the week (I really ought to start thinking these things through) but Kurt Vonnegut's death on Thursday pushed me toward this Slaughterhouse 5 homage (although I feel sort of dirty calling it a "homage").

He has long been one of my favorite authors. Although in hindsight, I suspect he would have been at the very worst appalled and at the very best disappointed with being remembered in a website logo.

You will be missed, Mr. Vonnegut, but so it goes.

Friday, April 20, 2007

american alternative

The last time I was in San Francisco, riding a bus out of the Haight, a group of six high school kids got on behind me. Despite not having been raised with younger siblings, I've gotten used to hanging out with young people. I feel quite comfortable around them.

Sprawled across the seats, this particular group looked just like an American Apparel ad: young, interracial, and apparently high. They were all clad in a colorful set of distinctly AA hoodies and shirts. Giggling, poking, pushing, laughing, they were all oblivious to the rest of us on the bus.

It almost felt voyeuristic, only I was in the ad with them -- wearing the same brand of sweatshirt. That, and I was definitely not high. But one out of two isn't bad.

So with all this lucidity, I couldn't help but feel a bit disappointed. Not just because I was sober, but because I liked American Apparel simply because they manufactured shirts here in the USA. And more importantly, they're not being manufactured in foreign sweatshops (presumably the working conditions here in the States are more humane -- sweatshops suck, where ever they are). All of our reddit shirts have been American Apparel for that very reason, even though it costs us a bit more.

Why is it that I don't know of any other companies doing it? Even mainstream business magazines have reported on American Apparel, so they must be doing well. We even parodied their ads on Gawker with a set of our own.

Seriously though, where's their competition?

Please email me or leave a comment if you know of other companies that are producing clothing here in the USA (or, heck, Canada). I don't have a clue.

Tuesday, April 17, 2007

going soft? add bees!

I chose to welcome spring this year with a daffodil (harder to draw than you'd think).

Following that, I began receiving a few emails saying that I was going soft. It was apparent that folks missed seeing the alien get tricked, injured, and generally abused. Everyone likes an underdog, I guess.

The guys came up with a great April Fool's prank, which censored swaths of the site's text. So I needed something the following day to really convince folks that the doodles were losing their edge.

To do so, I couldn't hold anything back. I don't know much about flowers, or even plants, but I know that they don't get much more harmless. They aren't carnivorous, they aren't very scary looking, I don't even know if they do photosynthesis -- god forbid they consume a bit of sunlight, carbon dioxide, and water. Still need proof? Just do a Google image search for daisy (but make sure SafeSearch is on, because things change dramatically by page 2). What could be less threatening?
Enter the lone bee, bumbling along.

See kids, there's a lesson in every reddit doodle: don't pick flowers. The bees need to have sex with them.
The bee felt a bit slighted, so naturally it returned with a swarm. Again, just like in real life.
And not to leave anything out from this biology lesson, I even took the time to include the stingerless & disemboweled bee carcasses littered on the ground.


The moral of this week's logo doodles? Never go outside -- ever.

Thursday, April 12, 2007

pierre would be so proud

Steve surprised me with a link yesterday to a site called Octopz. Some of you may remember that we'd considered calling reddit "octopop". (The site would ironically have more than 8 popular articles on the front page.) As you know, we stuck with reddit, but we developed an affinity for all sites named octo-anything.

But not only is this startup -- which I know absoutely nothing else about -- named Octopz, it's also got an octopus for mascot.

They've undoubtedly learned from the lessons of Pierre Francois, one of the most talented web-designers/visionaries of our day. Behold his work:

As mascots go, subclass Coleoidea is so hot right now. And for those of you who are unfamiliar with Pierre, do yourself the favor of setting aside the 17 minutes to watch this and bask in his genius.

Tuesday, April 10, 2007

your account is disabled: what it's like to be booted from facebook


The day facebook tore down its ivy walls and let regular Universities join was a big deal for me. I have a few friends at those schools (entirely for networking purposes, of course) and had already heard about the thrill of a first poke. Nonetheless, it took a few "real life"™ friends to convince me of the site's merit once it came to UVA.

"I know we're already friends, but now we can be facebook friends!"

I was convinced. I needed an online repository for all my friends, real or otherwise.

Time passed and I became bored of my own identity (Alexis Ohanian). Plus, I'd also started reddit with Steve, so I thought our alien mascot (pictured above, only usually less angry) needed an account. I used my school email account and within minutes had put together a nifty little auto-biography that I felt was just narcissistic enough.

Over the last two years of reddit's life, our alien had become fairly popular. It received friend requests from a number of people, as well as other notable mascots -- like the Fog Creek Kiwi. Always cordial, the reddit mascot always accepted, even after the friend details revealed the debauchery of past nights:

"I hooked up with the reddit mascot in 2005 and it was out of this world"

"I travelled with the reddit mascot to the City of Love (not philly)"

Only a few weeks ago, I tried logging into our alien's account (we share everything). I was informed that the account had been disabled and to contact disabled@facebook.com to get it reactivated.

But why? What had our mascot done? Its only crime is adorability (and perhaps a bit of know-it-all-ness, but I think that comes with time-travelling).

It took a total of 15 emails with 3 different people to prove who I was and get an explanation (yes, and just like Mark promised at Startup School, the first one was responded to immediately -- by a robot).

Fake names are a violation of our Terms of Use. Facebook requires users to provide their full first name and at least one letter of their last name. Impersonating anyone or anything is prohibited. Nicknames are only permitted if they are a variation of your first or last name.

Is it because we've been so tight-lipped about the alien's real name? Or are they really trying to crack down on facebook accounts with "fake names"? Does this mean I'll lose my friendships with Kirk Hammett and Lars Ulrich? (Wright State and Texas A&M students, respectively) Is my status with all six of my Jessica Albas in jeopardy?

I'd rather not think about that right now. I should have just said "reddit" is a nickname for "Alexis" and "mascot" is the anglicized version of "Ohanian".

What's become of reddit mascot? It's been renamed to "Alexis Ohanian". That's right, I'm now married to myself. Sigh. I may be an only child, but this is a bit much.

Monday, April 09, 2007

the justin.tv gorilla - my crowning achievement

A while back, when Justin was just a guy wearing a camera (the feed hadn't gone live yet) they were looking for a logo. The fundamental part of any logo -- any website -- is undoubtedly the mascot. In fact, I think Emmett and Justin attributed the end of kiko to the absence of a mascot (c'mon, that calendar with only 6 days in a week was hardly a mascot).

So when they asked me to try making a gorilla mascot for their guerrilla tv campaign, I was happy to help (because I love puns). Once the logo was done, the emoticons had to follow. Now stop reading this blog and go watch Justin.tv!

(I got 20% equity for the design work!)


Sunday, April 08, 2007

craigslist proves its worth [yet again], reddit open house a success

Well, we got rid of almost everything (and made $110 for TBTS in the process). There are still a couple futons and a computer chair left, but I was quite pleased to see that we helped furnish the homes of as many folks as we did. A top-10 redditor even dropped by and left with a few new (old) things. No karma-for-cash was exchanged in the process, don't worry.

He also had some good ideas for reddit's future, with the kind of perspective that the four of us on the "inside" could never have. Maybe we should do this sort of thing more often. We don't have enough furniture to do it again, but perhaps a bar/restaurant would be a more suitable location... or hell, maybe the Wired offices...

Since planning this sort of thing doesn't involve any programming, I guess it's my responsibility. Stay tuned.

A big thanks to everyone who turned out (or couldn't, but still sent an email lamenting not being able to make it to lovely Somerville, MA). I've gone ahead and matched the $110 we raised, which I donated to TBTS just a few seconds ago. Brain cancer's days are numbered.

Saturday, April 07, 2007

smoking lounge

These things are depressing as hell. I just remembered that after walking by one in the airport today.

It's like a terrarium with seating. Only it's full of smokey death. And there are no turtles. But there are a few really sad-looking people inside -- instead of really sad-looking turtles.

Don't smoke [cigarettes], kids. There are massive companies counting on you to help keep those plexi-glass cells full (really, I've seen the powerpoint slides; their customers have a bad habit of dying).

Thursday, April 05, 2007

visiting somerville this saturday? of course not. but you're missing an open house

We had to vacate our beloved Davis Sq. apartment pretty quickly after we sold reddit, so we left all of our "furniture" behind. I type "furniture" because it's not exactly a collection you'd probably want to furnish your home with unless you were a few cheap recent college-grad startup founders. Nevertheless, we're trying to find a home for all of it so it doesn't end up in the dumpster. I'm going to be back at 265 Elm St., Somerville, MA (a block from the Davis T stop) this Saturday, April 7th, from noon to 4pm. Steve and I need to get rid of all our stuff, so we're asking that you name your price for everything.

We don't want the money, though, any cash we collect is going to be donated to the Brain Tumor Society. We hate brain tumors.

Steve's not going to be there, but you could be the proud owner of the cheap table he used to write reddit on, or the recliner he napped on! We've also got a fine street sofa that Chris, Steve, and I carried up three flights of stairs with the alcohol-enhanced strength from a long night at People's Republik (yes, the same sofa that newly Internet-famous Justin Kan used to pass out on covered in Sharpie). OK, so it's just the same crummy furniture you'd find at any open house. But I plan on having some beer there, too.

Anyway, it'd be nice to see some of our friends from the Boston startup scene, since we left too quickly to have a final rooftop party (maybe that was for the best...)

And to prove that I'm serious, I even put up a craigslist ad.

Friday, March 30, 2007

take my design ideas. please.

About a year ago, I started working on a bunch of design templates for the ill-fated infogami project. Aaron unfortunately stopped development before he could do anything with my html and they've just sat on my harddrive ever since. He recently reminded me of them, so I've cobbled them all together and uploaded them under the Creative Commons Attribution 3.0 License. My HTML and CSS is pretty rough, but this license means you can use them for anything (commercial or not) and only need to attribute them to me. It'd be cool if you emailed me, too, but I like surprises.

So have fun with them, I've been told enough times that I don't have any taste ;-) but maybe some of these can be a springboard for some great designs. Here are just a few of them, along with their hip, one-word titles [link to all of them].

wanderlust

organic

twilight

wii? wee! bored in line and armed with a blackberry

Waited in line (why, oh why do New Yorkers say "on line") for a little over 2 hours to get one, but it gave me time to run a few Google BlogSearches on reddit. I came across this fantastically thorough (and aptly titled) review, "Reddit - Everything you ever wanted to know about it".

Maki did a splendid job with this -- so splendid in fact, that I was feeling guilty for how our own documentation pales in comparison. But before I sit down to overhaul it, I really ought to demolish Steve in a few rounds of WiiTennis...

Thursday, March 29, 2007

star-crossed websites

We've been partnering with the Gawker empire (is it a capital "E"?) for quite some time and been quite pleased with everything. In exchange for some advertising we got to place on their blogs (more on this in a future post), we built some plug-in reddits so their readers could submit and vote on t-shirt slogans. These are basically stripped down reddits -- only submissions and votes -- along with all the nifty sorting options. It turns out this works out pretty well, as the shirts seem to be selling well. We certainly never would have come up with this, but Scott over at Gawker had the idea, which appears to be a great success.

Now, we're a part of the Conde Nast "family" (hold on, this is going somewhere) which I've learned has a sort of Montague & Capulet thing (sorry, that wasn't worth it) going on with Gawker. I wonder which one that makes us?

Nevertheless, the acquisition fortunately hasn't affected our relationship with that snarky blog network. And as a result, more folks are walking around with shirts letting onlookers know that "Yes, I'm Quietly Judging You". I'm deciding between "Wouldn't it be ironic if you went the fuck back to Williamsburg" and "I adopted a third-world baby and all I got was this lousy third-world baby".

Either one is going to be a great Mother's Day gift.

Still doubting the wisdom of crowds?

Monday, March 26, 2007

uva homecoming and a trip to startup school

Thanks to Sam Odio and Alpha Kappa Psi, Steve and I were invited back to UVA last Monday to speak to a room full of hungry potential startup founders. We know they were hungry because they were lured -- like any good college student -- by the advertisement of free pizza.

I suspect our presentation was a bit unorthodox in a place like the McIntire Business School (where it was held) but it seemed a number of folks stuck around even after it was evident the pizza was gone.

This past weekend was Y Combinator's third Startup School, which was broadcast for the first time live -- via Justin's head. (It wasn't really his head doing the broadcasting, it's a camera mounted onto his cap)

Good times.

Tuesday, March 13, 2007

i don't even have to doodle the logo anymore

The best feedback emails we get usually start with "I hate reddit..." (they also end with something along the lines of "...because now I can never get any work done.")

We take great pride in maintaining a site that makes a few folks just that little bit less productive. But alas, we can't take much more credit than that, since it's not like we're creating all that time-consuming content. Here is someone who did create something cool:

One redditor, Matthew Inman, wanted to procrastinate. In doing so, he created illustrations to represent the major social media websites. Steve IMed me the link and it got me giggling.

Impressed, I mailed Matt to ask if I could adapt his sketch for the logo doodle. He didn't mind, so here it is.



(Thanks again, Matt)

*Hmm, this has got me thinking... I wonder if the xkcd guy would do some doodles...

Monday, March 12, 2007

whimsy fax cover sheet

Corporate taxes are due at the end of the week (this was definitely quite a surprise the first time around) but don't worry fellow startup founders, they don't take very long to do when you don't have any revenue.

But we've got professional help now, so all I had to was fax over some signatures. I figured it'd be polite to include a cover sheet, since our accountant is undoubtedly quite busy this time of year. Certainly my copy of Microsoft Word 2004 for the Mac would have a suitable coversheet...

That's when I found "Whimsy". Really, they were all pretty ugly, but this one was something special (they even remembered Comic Sans and Curlz!).

It's one thing to just use a fax cover sheet to tell the recipient "This fax is for you, from me, and about X" -- this one screams "HI!!!!11!! Fax here!!!! It's me, look at me! Weeeeeee!"

I'm an only child after all, so naturally I used it.

Our accountant is going to be so pleased.


*edit: had originally mistyped Word 2005 instead of 2004. Word 2005 is know for having a robust, yet stylish collection of fax cover sheet templates.

Friday, March 09, 2007

impeachment woes on reddit? xkcd to the rescue!

Some of you may have noticed a rather homogeneous reddit front page a couple days ago. Nearly all the top stories were for a good chunk of the day somehow related to the impeachment of the President and VP of the United States. Fortunately, thanks to the nifty "hotness" algorithm Chris and Steve developed, the links cooled and fell off the front page (they won't tell me how it works, partly because they know I'd quickly divulge it under torture [authorized here in the States] and partly because I just wouldn't understand).

What I do know is that over the course of the day, links actually rise and fall on the front page. So the older a story is, the more up votes it takes to keep it "hot". It just happened to take a little while for the front page to cool off.

Anyway, Randall over at xkcd had an idea (I don't even know why I bothered to hyperlink that, since it's on the reddit front page every MWF). He setup a wiki for folks to continue the reddit activism.

His comic also happens to be why in today's logo, our SuperSoaker™-wielding mascot is petting a velociraptor covered in grape juice while standing in a pile of pure Colombian blow.


Don't fret, mom, some things are best not understood.

Wednesday, March 07, 2007

new orleans, 18 months later

It was just a weekend getaway; I'd wanted to see New Orleans again ever since Katrina. And not in some voyeuristic way, although it certainly felt like that first, but like every American should want to see what progress has been made and help out as best as a tourist could -- with money. (Tourism was the city's #2 industry, not sure what it's ranked now). Then there was the guilt for only going as tourist, not as a volunteer. Fortunately, it's not that long of a flight from NY, so by the time we landed, I was ready.

What I wasn't ready for was the destruction that flanked the highway into the city. "Eighteen months later?" was the refrain in my head. It was never too muted, even during nice dinners in the French Quarter or smothered under fabulous beignets. Those sorts of indulgences can make you forget the whole thing ever happened. The downtown is just as it was five years ago when my parents took me. Except this time I'm allowed to go into the bars on Bourbon.

But I thought some of you might want to see the photos I took from my journey outside of downtown and maybe it'll motivate a trip down to N.O. Everyone we met wanted us to go home and tell our friends to come visit; the city, the people, they needed tourists to return and spend away (and if there's one thing we Americans do well...).

But folks were divided on the story we should tell. Yes, you could spend a weekend downtown, down a few Hurricanes (it's a potent drink) and maybe earn a few beads, just like always -- tell that story: things are great!

Or, tell them to get out and see the devastation for themselves, entire derelict neighborhoods -- even middle class neighborhoods -- with no power, no one coming home from work or going to school anymore. They ought to see that part, too, so they don't forget that eighteen months later hospitals are still closed and so many families are still living in doublewides. The scandal that this could be happening in this country, that part will never be on the postcards, but Americans need to know -- tell that story: things aren't so great.

So I thought I'd tell both. You can take my word on all the vices and delights of the downtown (they're all still there, I just wasn't foolish enough to upload any photos of me indulging in them). Here are some photos if you want to see proof of the rest.

Wednesday, February 21, 2007

about italy...

Just so it's out there, yes, I know that there are no leaning towers in Venice and there are no gondolas in Pisa. Frankly, Pisa just doesn't have much going for it other than the tower. And imagine how tough it'd be to draw all those pigeons for Piazza San Marco.

I have an artistic license that allows for this sort of inaccuracy. Really, it says so right on it.

I just happened to luck out with yesterday, since both Neuschwanstein and Lederhosen are in Bavaria (although in all my trips I've never once actually seen someone wearing them).
The last thing I want to do is set a precedent for being that thoughtful with my logo doodles.